Many of our new clients are businesses with an existing website who simply don’t understand why their website doesn’t rank highly enough in Google.
These are the three most common SEO mistakes we come across. If any of these ring a bell, then you might need our help!
1. Just not doing SEO
Many websites simply haven’t had any SEO attention. Often this is because the business owner hasn’t realised the necessity to optimise a website for search engines, or they made an (incorrect) assumption that their web designer optimised the website when they built it.
The quickest way to check if your website has been optimised is to look at your title tags, which are the text that appears in the browser tab for each page of your website:
If any of these apply to your title tags then your website almost certainly hasn’t been optimised:
- The title tag is empty.
- The title tag is the same for every page on your website.
- The title tags are all of exactly the same, basic format. For example, if you have a WordPress website, then WordPress will automatically set your title tags to show [page title] – [website name]. If all your title tags look like this, then no optimisation has been done.
2. Building a website that’s just a brochure
The starting point for many websites is to effectively replicate a brochure online. A bit of introductory information, product/service details, contact information, etc.
This is absolutely fine. However, it’s not going to make your website a hit on Google.
The reason is that there’s no incentive for people to share or link back to a brochure-based website. The website will be useful for finding out about your company, but you won’t really engage with your reader.
To start to build up link backs, which in turn will improve your Google ranking, you need high quality, original content which is appealing to readers. It should really add value for the reader and tap into the personality of your business. By the same logic, this will also increase the number of social media shares of your content.
In addition to this, increasing the unique, expert content on your website will demonstrate your authority. It will show potential customers that you really know your onions, plus Google is known to favour bigger sites with well written, useful content.
Here are a few ways you can build on your website content:
- Blog – having a blog is the most obvious and most common method. It allows you to post news about your business and also demonstrate your expert opinion on relevant topics.
- Case studies – these can be part of your blog or separate entities. Tell everyone about how you’ve helped your customers, including photos where possible and, if you’re a local business, making sure you mention the location.
- Tutorials/advice – give readers useful advice on how to use your products and services to get the most out of them. For example, if you’re a wine merchant, go into a bit more detail about each wine, providing tasting tips and recommending what food it best matches.
3. Be wary of SEO companies who promise too much
There are plenty of high quality SEO companies out there (like us!) but also a lot of less scrupulous operators.
Be wary of anyone who promises to get you to the top of Google or that the enquiries will “flood in”.
Some such companies make grand claims about improving your organic Google ranking. The problem with them is that, once you’ve paid up and they’ve left the scene, you might find that they’ve actually done more damage than good to your long-term position.
The type of underhand SEO techniques they tend to employ can lead to the dreaded Google “manual action”, effectively removing your site from Google’s index all together. Find out more about “manual action”.
This so called “black hat” style of SEO is usually offered by overseas companies via unsolicited emails or social media messages. We wouldn’t expect an established UK online marketing business to use these types of techniques (though you never know!).
Some companies also offer what they call “SEO” but is actually Google advertising. This is often the case with companies who promise to get you to the top of Google. We’re not saying that doing Google Ads is a bad thing, but a company who isn’t up front with you about what they’re offering is definitely one to avoid!
How we can help
With our expert help you can rectify these issues and create a strong foundation for improving your Google ranking. We can support you in several ways:
We’ll ensure that your website ie optimised for Google, including expertly written title tags.
Ongoing SEO support
We can support you long term to develop your Google ranking – monitoring your position and identifying opportunities. We can create original, high quality, engaging content for your website and blog to further enhance your SEO.
Should you want to boost your Google visibility using advertising, we can also manage your pay per click ads.
Find out more
Get in touch and we’ll take a look at your current situation and advise you on how we can help you to improve your search engine position.