Communicate Planning offers planning consultation services to businesses and councils involved in property developments.
As a new business it was critical for Communicate Planning to have a professional and easy-to-use website, incorporating a blog to enable them to demonstrate their expertise and authority.
The nature of Communicate Planning’s business leant itself to a fairly formal design for the website, reflected in our choice of colours from the blue palette and use of a serif typeface for titles. The stock photography chosen also gives the website a business-like feel.
However we didn’t want the site to feel ‘stuffy’ and therefore chose fresher blues, a light white/grey background and engaging, people-focused photographs to emphasise that this is a modern and approachable company.
The resulting website is engaging and easy to navigate for the user. Contact details at the bottom of each page provide a clear call to action at the end of the customer journey.
Along with the carefully selected photographs, graphics and headings are used to break up longer sections of text, and an automatic feed from Communicate Planning’s Twitter account ensures that the website is always displaying the latest news.
Currently the website blog is hidden until the owner has built up content, but this will add an impressive feature to the site when it’s ready.